Gretchen Andrew turns museum into participatory Vision Board installation in new solo exhibition exploring the Internet’s trusted frontier



Gretchen Andrew Mirror Works in studio, courtesy of the artist

Artist Gretchen Andrew brings her search engine manipulations to Europe in the museum’s solo exhibition, Confidence limit, to Francisco Carolinum Linz in Austria.

OOE Gretchen Andrew- Installation view Courtesy of the artist © Maritsch

Confidence limit is a term used in computing and security that describes a limit where data or program execution changes its level of “confidence”. The term refers to any distinct boundary within which a system trusts all subsystems (including data). Simultaneously read as an imperative “Trust (the) border”

Gretchen’s latest exploration of the art of search engines includes two new search engine acquisitions:

  • “Contemporary Art Auction Record” explores the art auction system, Gretchen’s place in this system, and how women represent only 2% of the contemporary art market.
  • “NYTimes Art” imagines Gretchen’s work on the cover of The New York Times Art Section, demonstrating his personal and professional aspiration to have his work featured in a major journal.
  • “Map of the EU” imagines Europe as a utopian project, a bit like the Internet, with shifting and fluid borders, especially in relation to the current rise of nationalism.
OOE Gretchen Andrew Courtesy of the artist © Maritsch

These new vision boards, which now appear among the top results of online search engines, shift, push back and challenge political, lexical, technical and social boundaries. The feminine, unmarked materials of Gretchen’s vision boards collide with the male-dominated worlds of artificial intelligence, programming, and political control in the digital age. Each vision board is the result of search engine programming that can be seen on visitors’ devices as a work of art that has become a reality in the museum thanks to Google.

OOE Gretchen Andrew Courtesy of the artist © Maritsch

A large wing of the museum will also become a huge interactive vision board, where visitors are encouraged to participate in its construction and the Internet takeover. The participatory installation features glue, glitter, magazines, crafts, and non-ironic desire. Visitors to the museum are invited to adhere to the words and symbols of encouragement, desire and motivation with the aim of transforming the gallery’s white walls into a living vision board, collectively imagining and celebrating a hoped-for future.

OOE Gretchen Andrew Courtesy of the artist © Maritsch

Trust Boundary will exhibit from October 16, 2021 to February 27, 2022. OÖ Landes-Kultur GmbH Museumstraße 14 4010 Linz, Austria From October 16, 2021 to February 27, 2022. Opening on October 15, 2021 at 7:00 pm. @

About the artist

Gretchen Andrew (b. Los Angeles, 1988) is a search engine artist and Internet imperialist. His practice is described by critic Jonathan Griffin in LALA Magazine as alluding to “the possibilities of the Internet’s Wild West and the breadth of its artistic ambition.” She trained in London with artist Billy Childish from 2012 to 2017. In 2018, the V&A Museum published her book Search Engine Art.

From 2019, she became known for her vision paintings and the associated performative internet manipulations of the art world institutions of Frieze Los Angeles, the Whitney Biennial, the Turner Prize, and The Cover of Artforum. Gretchen’s work was recently featured in The Washington Post, Fortune Magazine, CNN, Fast Company, Monopol, Wirtschaftswoche, The Los Angeles Times, and The Financial Times.

His personal exhibition, Future news, debuted at the Monterey Museum of Art in Monterey, Calif., from August 20, 2020 to January 3, 2021.

His personal exhibition, Other forms of travel, debuted at the Annka Kultys Gallery in London, from April 22, 2021 to June 6, 2021. @gretchenandrew


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Marc Westall

Mark Westall is the founder and editor-in-chief of FAD magazine Founder and co-editor of Art of Conversation and founder of the @worldoffad platform



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