How to establish a vision statement that employees will follow

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Most companies have a clearly defined mission statement, but this is the vision statement employees cling to. While mission statements explain the purpose of a business, a vision statement describes where the business is going and how it’s going to get there.

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To paint a better picture, here are the mission and vision statements we are working on at ClearCompany:

Our mission: We exist to help businesses achieve their vision. We believe that corporate transparency, especially when it comes to talent management, is the key to success in today’s knowledge-driven and innovation-driven environment.

Our vision: Through integrated recruiting, onboarding and goal-driven performance, we empower everyone in a business – from CEO to most recent hire – the ability to streamline their workflow, align their work plans. and access information gleaned from analytics that may only be found on a single talent platform. Our tools will allow our clients to start a cycle of continuous improvement of talents in their organizations. By leveraging the cloud, we can make amazing tools available to any business that values ​​growth and transparency.

Related: It’s Your Vision: Help Them See It

In short, a company’s vision statement should aim to do more than just inform – that’s what the mission statement is for. A vision statement aims to inspire, motivate and align employees. Ours focuses on both the current and future benefits of our product, allowing employees to stay engaged with both what we’re doing now and where we’re headed.

Here are four tips to keep in mind when trying to craft a vision statement that employees will support:

1. Establish direction.

A mission statement focuses on the present, while a vision statement looks to the future. To establish strong direction when developing the corporate vision statement, start by asking questions such as:

  • Where do we see ourselves in five years, and how are we going to get there?
  • What problems do we hope to solve in the next few years?
  • What do we hope to achieve?

Questions that ask who, what, when, where and why help shape the vision statement and ensure the vision is relevant, timely and realistic.

2. Be specific.

After brainstorming and establishing a solid direction, the next step is to create more actionable elements in the vision statement. The vision statement should be ambitious by setting out the main goals of the business. Most importantly, the goals outlined in the vision statement should be specific so that employees can easily remember them and align them with their daily activities.

Related: 3 Things Shared By Top Performing Teams, Whether In The Field Or In The Office

Basic rules:

  • Use clear and concise language.
  • Use the present tense.
  • Project in five years.
  • Use inspiring language.
  • Keep it short and memorable.

3. Align the vision.

Perhaps the most important aspect of a vision statement is its ability to align not only with the company’s mission and values, but also with individual employee goals. Aim to develop a vision statement that employees can easily translate into actions in their daily work routine. One way to do this is to create a vision statement that is relevant to the company’s workforce.

While a vision statement should be specific, it should also be broad enough to encompass a variety of employees. Being specific and relevant can make a vision statement impactful, but it is of little value if it is not actively communicated.

4. Communicate this vision.

To properly align individual goals with those of the business, employees must know, understand and embrace the vision of the business. Unfortunately a Gallup Poll 2012 of more than 3,000 workers revealed that only 41% of employees strongly agree that they know what their company is and what sets it apart from its competitors.

Communication is the key to company-wide alignment. Communicating the vision and informing employees when that vision changes (and it will) is essential to creating an aligned workforce and driving overall success. So how do you make this vision stick?

Start by keeping employees informed and up to date. Connect the corporate vision statement to various tasks and projects where possible. In addition, make sure that communication comes from all the leaders. This ensures that the vision of the company is at the forefront of everyone’s mind. and job.

Related: Mediocrity or Greatness? That is the question.


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